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WhatsApp business chat will drive sales sooner than metaverse

WhatsApp business chat will drive sales sooner than metaverse


AFP / Josh Edelson

WhatsApp and Messenger would drive the company’s next wave of sales growth, Meta Platforms Inc Chief Executive Mark Zuckerberg told employees, as he sought to assuage concerns about Meta’s finances after its first mass layoffs.

Zuckerberg, addressing pointed questions at a company-wide meeting a week after Meta said it would lay off 11,000 workers, described the pair of messaging apps as being “very early in monetizing” compared to its advertising juggernauts Facebook and Instagram.

“We talk a lot about the very long-term opportunities like the metaverse, but the reality is that business messaging is probably going to be the next major pillar of our business as we work to monetize WhatsApp and Messenger more,” he said.

Meta enables some consumers to speak and transact with merchants through the chat apps, including a new feature announced Thursday in Brazil. 

The company did not immediately respond to a request for comment on Thursday’s internal forum.

Zuckerberg’s comments reflect a shift in tone and emphasis after focusing heavily on extended reality hardware and software investments since announcing a long-term ambition to build out an immersive metaverse last year.

Investors have questioned the wisdom of that decision as Meta’s core advertising business has struggled this year, more than halving its stock price.

In his remarks to employees, Zuckerberg played down how much the company was spending in Reality Labs, the unit responsible for its metaverse investments.

People were Meta’s biggest expense, followed by capital expenditure, the vast majority of which went to infrastructure to support its suite of social media apps, he said. About 20 per cent of Meta’s budget was going to Reality Labs.

Within Reality Labs, the unit was spending over half of its budget on augmented reality (AR), with smart glasses products continuing to emerge “over the next few years” and some “truly great” AR glasses later in the decade, Zuckerberg said.

“This is in some ways is the most challenging work … but I also think it’s the most valuable potential part of the work over time,” he said.

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About 40 per cent of Reality Labs’ budget went toward virtual reality, while about 10 per cent was spent on futuristic social platforms such as the virtual world it calls Horizon.

Chief Technology Officer Andrew Bosworth, who runs Reality Labs, said AR glasses need to be more useful than mobile phones to appeal to potential customers and meet a higher bar for attractiveness.

Bosworth said he was wary of developing “industrial applications” for the devices, describing that as “niche,” and wanted to stay focused on building for a broad audience.


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