The beIN Media Group and its flagship channel beIN Sports, the official broadcaster of the FIFA World Cup Qatar 2022 across the Middle East and North Africa (MENA), have partnered with Twitter to share bespoke content throughout the world’s biggest football event, which kicks off in Qatar on November 20.
beIN Sports will be sharing content for regional audiences across Twitter, highlighting the biggest moments throughout the tournament and providing brands and marketers with association opportunities via Twitter Amplify sponsorship.
Each match will be highlighted through content clips, one match recap and in-studio analysis, aired through the beIN Sports official handle for a total of 320 videos.
“Football is one of the biggest conversations in this region. We’ve witnessed a 74 per cent spike in average monthly football conversations in comparison to the previous 12 months. From Saudi Arabia alone, we’ve seen more than 53 million Tweets about football so far this year,” said Kinda Ibrahim, director – Global Partnerships, MEA and Turkey, Twitter.
Faisal Mahmoud Al-Raisi, director of Digital, beIN MENA, said: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022 in the 24-country MENA region, our talented teams will be working night-and-day to deliver the best content and insight – using the latest cutting-edge technology so that every fan’s experience is incredible. We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.”
In recent news, Twitter hit another milestone in this journey, making ‘Location Spotlight’ available to all professionals on the platform. This is the first spotlight for professionals to become globally available.