Last month, news of a comedy-drama movie titled The Crew starring Tabu, Kareena Kapoor Khan and Kriti Sanon broke the internet, and all eyes were on Balaji Motion Pictures, co-producer of the motion picture. This led us to find out more about this formidable production house. Since its launch in 2001, Balaji Motion Pictures Ltd. (BMPL) has established itself as one of the top movie studios in the country, and has worked with the Indian film industry’s most prominent actors. Amongst audiences, BMPL is known as a provider of a differentiated cinematic experience. Helmed by Ektaa R Kapoor, the daughter of the legendary yesteryear actor, Jeetendra, BMPL is the films division of Balaji Telefilms, which started out as a small production house with an aim to provide good quality content for Indian television. Presently, it is an entertainment powerhouse that produces Indian soap operas, reality TV, game shows, and factual programming in a number of Indian languages.
A constant drive for growth and progression led the team behind Balaji Telefilms to venture into producing content for the silver screen through a subsidiary—BMPL. Since its inception, the Indian motion picture studio has been credited with a number of unconventional movies that have smashed box office records. Currently, with a portfolio of numerous award-winning and critically acclaimed blockbusters, BMPL has firmly established itself amongst the top five motion picture studios in the Indian industry, and amongst the largest content production houses in Asia and the Middle East.
Path-breaking and unconventional stories
The studio has always strived hard to push the envelope and make distinctive stories which resonates with the audiences across the globe. Whether it be Lootera, Shor in the City, Udta Punjab or the recently released Pagglait, each film touched upon a subject never explored before. These films have always been coupled with out-of-the-box marketing and have made an indelible mark with their campaigns. How can we forget the never seen before viral lipstick campaign for their film Lipstick Under My Burkha? It is also building their capabilities in film distribution, and they hope to become a fully integrated studio across the value chain from ideation to distribution of the final film.